Discuss your culture prioritiesA world-first approach to culture measurement
Measure the culture people actually experience.
The Unwritten Ground Rules (UGRs®) Stock Take reveals the hidden rules shaping performance, safety, engagement and change—then turns that evidence into focused transformation.
Unlike standard-template culture tools, every Stock Take is shaped around the aspects of culture most important to your organisation’s success.
Personally led by Steve Simpson and Stef du Plessis
UGRs® Culture MeasurementLeadership view
Strategic prioritySpeak up early. Learn quickly.
What is written“We welcome challenge.”
≠What people experience“Around here, it is safer to wait.”
Prevailing cultural pattern
Unhelpful UGR identified
Real languageShared patternsClear priorities
Experience trusted across demanding organisations
“Simple and relatable, yet it provides very actionable and valuable insights.”
Senior leader · Australian financial services organisation
See the measurable movementBeyond another culture survey
Scores show what people think.
UGRs® reveal why work happens the way it does.
Most culture tools measure attitudes, values or predefined dimensions. The UGRs® Stock Take captures the rules people have learned through experience—what is rewarded, ignored, safe to say and required to succeed.
Conventional measurement
A standard template of predefined questions
- The same dimensions are applied across organisations
- Useful scores, but limited context
- Results can describe symptoms
- Action planning often begins with assumptions
The UGRs® approach
Measurement shaped around what your success requires
- Built around the cultural attributes most important to your success
- Reveals context, contradictions and shared patterns
- Shows the unwritten rules behind the symptoms
- Creates evidence for focused transformation
The UGRs® Stock Take
From hidden culture
to measurable change.
We begin by identifying the cultural attributes your organisation needs to succeed. The Stock Take is then designed around those priorities, so leaders can see what to protect, what to challenge and what to do next.
Listen
People complete carefully designed sentence starters in their own words.
Decode
Responses are analysed to reveal the shared rules beneath everyday behaviour.
Measure
Patterns are assessed against strategic priorities and international evidence.
Transform
A leadership debrief converts the findings into clear priorities and next steps.
Experienced guidance—not delegated delivery
Personally led by
Steve and Stef.
Every Stock Take is guided by Steve Simpson or Stef du Plessis. They work directly with leaders to interpret the evidence, challenge assumptions and turn culture intelligence into practical priorities.
You are not handed to a junior consulting team after the work begins.
Meet Steve & Stef
35+
years turning culture insight into practical change
Depth of evidence. Practical direction.
Culture intelligence leaders can act on.
The Stock Take produces a detailed report, a culture-intelligence interpretation and an expert leadership debrief. Together they establish a credible baseline, identify the highest-value priorities and guide the next stage of transformation.
100,000+ responsesMultiple countries and industriesRepeat measurement that shows movement
Explore measurable resultsMeasure what is really shaping performance
You cannot transform a culture
you have not made visible.
Begin with a clearer view of the culture your people experience today—and the culture your strategy needs tomorrow.
Discuss your culture prioritiesPrivacy notice
Information submitted through this website is used only to provide requested resources, respond to enquiries and improve understanding of broad Exposure Check patterns. Exposure Check answers are stored separately from optional contact details and are not presented as an organisational diagnosis. Information is not sold or used for unrelated marketing. You may request access to, correction of or deletion of your contact details by emailing steve@ugrs.net.
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