Steve Simpson
Making the invisible visible.
Steve originated the Unwritten Ground Rules concept and has spent decades helping leaders see how everyday perceptions shape behaviour and results.
steve-simpson.com ↗
Discuss your culture prioritiesSteve Simpson & Stef du Plessis
Deep experience.
Practical impact.
More than 35 years helping leaders understand the culture they have and create the culture they need.
Years of practical culture transformation
This is not theory.
It is work we have lived.
The UGRs story
A simple idea with
profound consequences.
Steve Simpson created the UGRs concept in the late 1980s to make workplace culture tangible, discussable and changeable.
Stef du Plessis has worked alongside Steve to develop and refine the approach through sustained, hands-on work across industries, countries and cultures.
Together, they bring an unusual combination of conceptual clarity, international experience and practical understanding of what leaders encounter when culture change becomes real.
Stef du Plessis
Turning insight into movement.
Stef brings deep experience in helping leaders and teams confront cultural reality, build shared ownership and translate insight into practical change.
stefduplessis.com ↗Clients work directly with Steve or Stef—from interpreting the evidence through to leadership debrief and practical next steps.
Experience across organisations
Trusted in demanding
environments.
“In the 1980s it was Situational Leadership with Ken Blanchard, and Body Language with Alan Pease. In the 2000s, it was Jim Collins with Good to Great. Now is the time for UGRs.”— Guy Russo, former CEO, Kmart & Target Australia
Begin with understanding
What is your culture
really telling people?
Start a conversation with Steve Simpson and Stef du Plessis about the culture your organisation needs.
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